The people that work for a

At Treeium, culture is very important. We have worked tirelessly to create a culture of success and fun. In fact, we believe that success without fun is no success at all.
CEO, Co-Founder
Moty Ginsburg has built his entire executive career on the definition—”entrepreneur”. A high energy, fiscally conscious and goal-driven executive, Moty approaches each new business challenge with his natural flair for innovation, creative problem-solving and measured risk-taking to drive consistent bottom-line improvements. He is presently overseeing an entire team of 150 people with offices throughout California. Born in Argentina, and having earned his Bachelor’s degree in Industrial Engineering, Moty’s goal was to complement his natural technical savvy with a strong foundation in business. The best way to do this, he felt, was to immigrate to the United States and in 1990 he accepted his first position with JMR Electronics where he gained extensive experience and earned promotions until he became the president of the company, managing 400 people and with worldwide offices. Intrigued by the “world” of construction and remodeling and being recognized as a high-potential executive, Moty’s career took a leap forward in 2004 when he has decided to open his own management firm. Moty built a new management company from the ground up, and provided fundamental leadership in building op corporate systems. In 2010, Moty’s career took another leap forward when he founded Tree Home Media, a social media and marketing firm focusing on the Green Movement and everyday implementation of eco-friendliness. Moty is deeply involved in driving both innovation and growth strategies of the company. Today, Moty resides with his wife in Woodland Hills, CA and his three grown children. He is actively seeking his next executive challenge.
Responsible Managing Officer

Meir Barzilai is one of the Responsible Managing Officer at Treeium Inc. He is a dynamic and creative leader; Meir personifies the entrepreneurial spirit that is a hallmark of Treeium.

Through his participation in every role within the company, from Plan Clerk, to Estimator, to Superintendent, to Project Manager, to Vice President and onward- Meir has developed a proven expertise constructing high visibility projects that require specialized skills, sensitivity to unique program requirements, and knowledge in all aspects of the construction process. He is a “hands on” principal who prides himself of being readily accessible to each and every project. Meir has championed the implementation of Green Building, by earning the Green Building Professional Certification from Build It Green. In addition to his great reputation throughout the industry, and his strong belief that honesty is an integral part of a successful business, Meir enjoys hiking, and is an enthusiastic Lakers fan. He currently resides in Los Angeles with his wife, and three daughters.

Financial Controller

As the Company’s Financial Controller, Doron is responsible for developing and managing all areas of finance and accounting including, financial reporting, treasury, budgeting and forecasting.

Doron works closely with the executive team to support the strategic planning process, and to provide fiscal insight and guidance in support of our rapid growth and expansion. Doron began his career as an auditor with Ernst & Young. He spent more than 10 years in public accounting before moving to the private industry to become a financial Controller for a Consumer Goods Company.

Director of Risk Management

Rochelle “Sheli” Nilsson is a native California. Accomplished in the construction industry, Rochelle currently oversees the risk management department. In addition, she specializes in the preparation of settlement statements, insurance policies, closing documentation, assisting the CEO and coordination of all post-closing matters. She brings a keen attention to detail and multitasking skills to her work and always with a smile on her face. Over the past years, Rochelle has spent countless hours researching and implementing steps to ensure that Treeium’s policy of 100% satisfaction is adhered to. To Rochelle, the customer is always right. Rochelle’s ability to think outside of the box, and challenge status norms has proven to be a tremendous asset to our firm. She has been part of the Green Movement since she was a young girl. Being an avid lover of nature and the ocean she is constantly on the lookout for innovative techniques to help reduce the carbon footprint of the company, the operations and individually. In her leisure time Rochelle enjoys blogging, gardening, hiking, mountain biking, scuba diving and spending time with her wonderful husband, two son’s and their myriad of animals.

Director of Financing

Lizzette Carreno, born and raised in San Fernando Valley, the oldest of 6 siblings. Loving to spend time with her family, always remaining grateful for the small things that life has to offer. Has learned to become a responsible, reliable productive member of society at a very young age.

With some college background, and plans to return back to school. Already carrying 5 years of Customer Service, and Administration background has been helping our customers achieve their ultimate financial home improvement goals. While assisting them with finding the best financial program that suits our customer’s budget. Always providing outstanding, customer service, being fully dedicated in helping families find the best affordable financing. Allowing us in creating families dream home, a pleasurable experience. Offering bilingual services, and giving the most knowledgeable suggestion, and making those financial barriers possible. While recommending long term, and short term investment plans, making Treeium’s financial options of a larger scale. Helping our customers while attending, and scheduling, updates from each and everyone one of our merchant services to ensure that all rates we offer are either, precise, and updated, but also maintaining suitable connections with our lenders. “Making financing accessible to Home Remodeling, pretty much means helping make the industry”.

Director of Marketing

For the past six years Seda Kirakosyan has been the Director of Marketing with Treeium Inc. Her role as a Director of Marketing is to: Set goals and strategies for the business, monitors the development of marketing support collateral and ensuring that all deadlines are.

Being passionate about her goals and the solid system she set for her team helps to ensure that customers at Treeium will receive excellent service and complete satisfaction. After spending several years in the industry, offering creditable service to Treeium has helped teach her the importance of marketing. Having a strong interest in business and marketing, prior to joining Treeium she was introduced to the world of search engine optimization where she learned Online Marketing skills which led her to her current position. Seda has a Bachelors of Science degree in Sociology and minor in Business From California State University of Northridge. She is glad to be a part of such strong company with a solid foundation. She believes in being a team player and promoting Treeium to the next level in the industry. She is delighted to be a part of the eco movement and is glad to be a part of making the world a greener place.

Chief Technology Officer

Gabriel Posternak is the Chief Technology Officer at Treeium. With 10 years as a successful entrepreneur, growth executive, husband, father, visionary and huge believer, Gabriel has an instilled passion in taking all things to the next level

Gabriel has a sustained background in support small to large sized business from star ups to well established organizations. Additionally, he brings a whole new perspective to his leadership position in the fundamental areas of Next-Generation technology, Data & Analytics, Cloud Services, Orchestration & Management, and Developer Innovations. Gabriel is fuel by the personal passion of bettering the environment in everything he does, making an impact on the planet by applying technology/processes is truly what he does best. Educating peers and the community while constantly seeking out the latest technology to become more efficient in doing business. Gabriel strengths include system designs, architectural work, cross-platform sales strategy, business development, client/account interaction, brand integration, movie/film/documentary production and leadership. As a Chef Technology Officer Gabi wants to combine companies and humans to connect with technology. He is an activist, vegan and very spiritual human being who is very passionate about everything he does. When Gabriel take a seat, be prepared for an epic technology-based explosion!

Human Resources Manager

Experience specializing in small to large-size organizations providing guidance and leadership to senior managers in startup, growth and stable organizations. Has a broad experience including extensive hands-on HR initiatives including policy design, leadership coaching, talent management, succession planning, developing competency frameworks, recruitment, employee relations, organizational management and state and federal employment law compliance. Experience in various industries including finance, loan servicing, debt collection and manufacturing. Known as trusted coach and mentor who develops talent and strong organizations. Deeply knowledgeable and skilled across a variety of HR disciplines.

“My goal within an organization is to utilize my skill set, experience, and education to further expand my abilities in hopes to enhance the company’s revenue, productive and reputation.”

Call Center Team Leader

Ricardo has been in customer service for over 20 years. As Treeium's Call Center Team Leader Ricardo is responsible for recruiting, training, managing and monitoring our customer service agents so that they have the skills and knowledge to make the customer service experience more enjoyable for the customer. His keen and innovative insights have turned out a true leader with a sharp and qualified team in tow to maintain the standards Treeium has set. When he's not at work he spends his time hanging out with family and friends, and working on cars. Rick also enjoys cycling and is an avid foodie who is always on the search for the next best eatery.

Business Development Manager

Elizabeth has worked in advertising both general and Hispanic markets for over 18 years for well known companies such as NBC, Telemundo and Univision.Intrigued by the “world” of construction, design and architecture she made the jump to come to this sector of the business. She came to Treeium to launch the new Treeium Designer Corner to solely focus on designers and architects across the state of California.



6440 Lusk Blvd.
Suite D-209
San Diego, CA 92121
11801 Pierce St.
Suite 200
Riverside, CA 92503
17901 Von Karman Ave.
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Irvine, CA 92614
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Suite 200
Valley Village, CA 91607
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